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Research papers

Internet testing

This paper presents the results of the first large-scale parallel-testing program in the United States between central location (mall-intercept) and Internet interviewing. The research is significant because it demonstrates contrary to the...

Catalogue: ESOMAR Net Effects 1999
Authors: Joseph Willke, Christine Adams, Zara Girnius
Company: Nielsen
June 15, 1999
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Citation

Willke, Adams and Girnius (1999a, June 15). Internet testing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/internet-testing